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Table of Contents
SECTION 1
General
Information
1-1
Introduction
1-2 General
Information
1-3 Contractors,
Stand Services &
Contacts
1-4
Action List / Deadlines
1-5
Terms and Conditions
1-6 Floor
Plan
SECTION 2
Marketing
Information
2-1 Introduction
2-2 Promotional
Opportunities
Entrance Pass Logo Imprint
Badge Lanyards
Carrier Bags
Advertising Boards
Champagne/Coffee Area
2-3
Free
Visitor Tickets
2-4 Personalized
Customer Invitations
2-5 Direct
Purchase Entrance Tickets
2-6 Publicity
Stickers
2-7 Coil
Winding International & Electrical Insulations Magazine
SECTION 3
Exhibitor
Information
3-1
General
Exhibitors Information
3-2 Exhibition Catalogue
Entry - Name, Address, Products Listing
3-3
Exhibition Catalogue Entry - Product Directory Listing
3-4 Exhibitor Staff Badges
3-5 Nameboard -Shell Scheme
Stands
SECTION 4
Hotels,
Travel, Maps
4-1 General Travel
Information
4-2 List of Hotels/Reservation
Services
4-3
Messe Berlin Maps
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Marketing
Information
Introduction
Coil Winding, Insulation & Electrical Manufacturing
Berlin 2004 will be a great success if you take the time to read the
Handbook and implement the information therein. Take advantage of the unique
opportunities we offer our exhibitors. As an exhibitor at Coil Winding,
Insulation & Electrical Manufacturing 2004, one of your major objectives
should be to meet as many of your current and potential customers as
possible. You should already have identified many prime targets for future
business and should therefore use the CWIEME Exhibition to convert them. Our
job as organisers is to deliver to you additional potential clients who
represent ‘new blood’ for your business. We aim to assist you by
removing the headaches and most of the cost!
An exhibition is not just a day break from the office and
normal routine. It is an opportunity to expand and develop your business.
You will be able to meet existing and potential customers. CWIEME will be
doing its utmost to bring the potential buyers to the exhibition, it is up
to you to make the best possible use of this situation. You could simply
turn up and wait for the buyers to come to you. You should be pro-active.
You can achieve so much with a little effort! Your job as an exhibitor is to
inform, interest and entice prospects to your stand. Let them know what you
plan on exhibiting, where to find you and why they should visit your stand.
According to industry research, 76% of exhibition attendees come with a
fixed agenda and a coordinated pre-show plan can increase the number of
quality visitors by up to a third. If they are unaware of your participation
it’s a gamble whether or not they even find your stand. 91% of attendees
to trade shows rated exhibitions as their number one source of purchasing
information. Visitors want to learn, study and evaluate companies in order
to facilitate buying. They view exhibits as an important resource for
getting immediate answers to their questions.
PRE - REGISTRATION FOR VISITORS
Our pre-exhibition registration service when completed by
your customers allows Free entry into the exhibition hall
without queuing. There are two methods of pre-registration of your customers
and prospective customers, ticket mailings, and personalized letters. All
complimentary visitor invitation tickets (available in four languages) will
have a registration section.
Telephone Follow Up
Approximately ten days before the exhibition, you
should telephone your customers to reinforce your invitation and arrange to
see them at the event.
The aims of the telephone follow up should be:
1: To make an appointment at the show at a time that suits the client.
2. To present a professional image and to further focus their minds on your
company.
3. To ensure that you can plan for your key sales people to be available at
a pre-arranged time.
4. Confirmation of numbers attending.
TO QUALIFY FOR THE FREE EXHIBITION ADMISSION All Visitors MIST
PRE-REGISTER. The RSVP address is the UK Office of Coil Winding,
Insulation & Electrical Manufacturing 2004. Please forward any replies that
are sent to you.
Advertising
Advertise in the Official Show Catalogue
-
unique opportunity to reach 34,500 potential
additional customers by advertising in Coil Winding International &
Electrical Insulation Magazine.
Press Releases
Free Press Releases will appear in Coil Winding International
& Electrical Insulation Magazine Buyer’s Guide edition. Free publicity
for those exhibitors that act quickly. Contact CWI & EI Magazine direct
at
coilwind@bournemouth-net.co.uk
Publicity Stickers
Free Publicity Stickers for applying to all envelopes, letters
and order forms.
Exhibition Catalogue Entry
Free Catalogue Entry providing exposure for your company during
and after the event. Catalogues are free to all registered visitors.
Entertainment
Entertain your customers and prospective customers at the
exhibition. Immediately following the close of the exhibition halls on the
first two days a very limited number of companies will be allowed use of the
halls for entertainment purposes. Costs will be minimal depending upon your
plans. Charges will be limited to additional security and cleaning services.
Please call the organizers to discuss your plans and needs.
FOLLOW
UP AFTER THE SHOW
Perhaps the most vital part of successful exhibiting is the follow-up. It
is claimed that only 1/3 of exhibition leads are ever pursued. This occurs
because planning never takes follow-ups into account. Selling comes to an
abrupt stop when the final visitor leaves the stand. The next day, salesmen
are back to ‘real life’, they have a backlog of routine work, weeks go
by and leads which were warm at the exhibition grow cold and eventually they
are thrown away. The solution is to plan ahead. Work out what you are going
to do with your new contacts.
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